Brand strategy and identity
We build the brand as a whole, from strategy to the visual system: we start with who you are and finish with a design that speaks the same language on every channel.
Market, competitor and audience research
Brand positioning, values and promise
Name and tagline, if needed
Tone of voice and key messages
Logo and brand mark system
Color, typography and graphic language
Brand book (brand guidelines)
Templates for social media, print and stationery
How we work
Research
We study the business, the market, the competitors and the audience. Interviews and an audit of existing materials.
Strategy
Positioning, values, promise and tone. Presented for approval as a written document.
Design
Logo, color, typography and graphic language. Several directions first, then we refine the one you choose.
System and handover
The brand book and templates for everyday use. All files are handed over in source format.
Brand strategy and identity
New businesses building their name and identity from scratch.
Growing brands whose visual language is still inconsistent.
Companies moving into a new market, product or audience.
Frequently asked questions
You can, but a logo without a strategy often does not work. We recommend starting with a short strategy stage: once it is clear who the brand is, the right logo follows.
Yes. We audit what is already working in the brand and refresh it without losing recognition. Changing everything from scratch is not always necessary.
The brand book, every version of the logo (SVG, PNG, PDF), color codes, fonts and the agreed templates. The files are entirely yours.
On the scope of work: visual identity only, or a full brand with research and strategy. We read the brief and quote per project.