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BitPlay®

100+ social media visuals for an online gaming platform
SMM designCampaign visualsIcon setBanner design
live demolive demo

  • Introduction

Client

BitPlay

Release Date

2024

Role

Social media design, campaign visuals, icon and banner sets

Duration

7 months

BitPlay is an online gaming platform serving an international audience. We created daily English-language campaign visuals for the platform's neon-purple and gold world.

BitPlay
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  • Challenge & Approach

New bonuses, tournaments and holiday campaigns every week: a high volume of visuals was needed at a fast pace, yet in a style recognizable at a glance.

  • Fast turnaround for daily campaigns
  • Keeping holiday and seasonal themes on-brand
  • Multiple formats: posts, stories, banners
  • A unified icon set for social accounts
BitPlay project visual 7

  • The Solution

We built a visual system around magenta-purple neon, a gold logo and 3D characters. We produced bonus, giveaway, tournament, Halloween and Thanksgiving campaigns and interactive posts (puzzles, quizzes, crosswords), along with banners and highlight icon sets for Facebook, X, YouTube, Pinterest and Quora.

Key Features

  • 100+ posts and stories
  • Carousel series
  • Highlight and social icon set
  • Banner set for 6 platforms
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  • Outcome

BitPlay speaks from the same neon world across every channel: each campaign is recognizable at a glance.

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