Client
Çıraq Restaurant
Release Date
2025
Role
Strategy, SMM, food photography, video production, outdoor advertising
Duration
4 months
Çıraq is a family restaurant in Sumgait with VIP rooms, a banquet hall and live music. We turned the word “çıraq” (lamp) — light, energy, magic and warmth — into the brand's story and presented the restaurant with a cinematic, inviting image.
The restaurant's interior and cuisine weren't coming through in its content: posts were purely visual showcases with no brand story or call to action, and the path to reservations was scattered.
We developed a “cinematic image” strategy: dark-and-gold tones and an elegant, inviting voice. We ran a food shoot and showcased dishes like kebab, trout and piti in slow, mouth-watering reels shots you can almost taste. We also designed post series for holidays and show programs, a New Year menu and a billboard.
Çıraq now speaks with a unified, warm and premium look across online and offline channels: every offer, from the menu to banquets, has its own visual story.
