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KVET Əlavə Təhsil Mərkəzi®

SMM, design and event coverage for a vocational training center
SMMGraphic designVideo productionEvent coverage
live demolive demo

  • Introduction

Client

KVET Əlavə Təhsil Mərkəzi

Release Date

2024

Role

SMM strategy, post and carousel design, video, photography

Duration

6 months

KVET is a licensed continuing-education training center that issues international certificates in electrical installation, welding, rigging, lifting operations, IOSH and first aid. We moved the page onto a single visual system and let the courses speak through real people and real job sites.

KVET Əlavə Təhsil Mərkəzi
KVET Əlavə Təhsil Mərkəzi project visual 2
KVET Əlavə Təhsil Mərkəzi project visual 3
KVET Əlavə Təhsil Mərkəzi project visual 4
KVET Əlavə Təhsil Mərkəzi project visual 5
KVET Əlavə Təhsil Mərkəzi project visual 6

  • Challenge & Approach

People choosing vocational training trust results more than advertising: “Will this course get me a job?” Every trade needed a clear message, a consistent look and real footage that builds trust.

  • Bringing a large number of vocational programs together in one visual system
  • Turning technical topics into short, engaging copy
  • Building a clear call to action and contact path for enrollment
  • Documenting classes and seminars to build trust
KVET Əlavə Təhsil Mərkəzi project visual 7

  • The Solution

We built a post system in the brand's blue-and-white palette: a strong headline for every trade, a real on-site photo and a call to action along the lines of “You're in the right place!”. Carousels (the HSE passport, “Problems like these…”) explained each topic step by step. We filmed classes, seminars and live streams and turned them into video and photo content.

Key Features

  • 50+ post and carousel designs
  • 40 video posts and reels
  • 190+ photos from seminars and classes
  • Highlight covers and an “About us” story series
KVET Əlavə Təhsil Mərkəzi project visual 8
KVET Əlavə Təhsil Mərkəzi project visual 9

  • Outcome

KVET's page became a recognizable, consistent education brand across its trades: every course has its own visual language, real footage of students and instructors, and a clear path to enrollment.

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