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Cyber Arena®

SMM, 3D icons and a creative post series for an esports and gaming center
SMMGraphic design3D iconsReels
live demolive demo

  • Introduction

Client

Cyber Arena

Release Date

2025

Role

SMM, post and story design, 3D highlight icons, reels

Duration

12 months

Cyber Arena is an esports and gaming center operating in Baku since 2001. Building on the brand's black-and-yellow colors, we created a social media presence that speaks the gamer's language.

Cyber Arena
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  • Challenge & Approach

The feed opened with spec sheets — no hook, no emotion. The 13–28-year-old gamer audience needed livelier content from their own world.

  • Clearly presenting the zones (VIP, A, B) and PCs
  • Announcing tournaments and cashback campaigns
  • Creating a recognizable highlight language for the profile
  • Talking to gamers in their own language
Cyber Arena project visual 7

  • The Solution

Within the black-and-yellow system we designed zone, menu, tournament and cashback posts, plus a set of 3D gold highlight icons. Then we built the “REAL × OYUN” (Real × Game) creative series: real club photos and original game characters in a single frame, overlaid with a game interface.

Key Features

  • 25+ posts and stories
  • Nine 3D highlight icons
  • “REAL × OYUN” — a 9-post creative series
  • Reels and video content
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  • Outcome

Cyber Arena's feed shifted from specs to emotion: gamers see themselves, their team and their game in the frame.

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