H Advisory Group®

SMM and carousel design for accounting services and courses
SMMCarousel designVideo lessonsBrand communication
  • Introduction

Client

H Advisory Group

Release Date

2024

Role

SMM, post and carousel design, video post editing

Duration

6 months

H Advisory Group provides accounting services and runs courses in accounting from scratch, 1C and tax accounting. We turned dry financial topics into lively, educational and trustworthy content in the brand's signature green.

H Advisory Group
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  • Challenge & Approach

Many people see accounting as difficult and boring. On a single page, we had to clearly separate two goals: selling services and driving course sign-ups.

  • Explaining software like QuickBooks, MYOB, Sage, Wave and MS Dynamics in simple terms
  • Delivering a motivational, career-focused message for the courses
  • Presenting the services as professional and trustworthy
  • Showing the classroom environment through real footage
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  • The Solution

We built carousel series with a green-and-white visual system and 3D illustrations: “3 traits of a good accountant”, “The functions of accounting”, “Which software helps us in our work?”. We also edited video posts and short explainer videos from the classes.

Key Features

  • 50+ posts and carousels
  • A 7-slide carousel explaining 5 software tools
  • 12 video posts and lesson videos
  • Campaign posts for course enrollment
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  • Outcome

The page became a professional resource that explains accounting in plain language and clearly guides people toward the courses and services.