Photo and video production, reels and social media for a cyber arena
APEX Cyber Arena is a gaming club in Khirdalan equipped with high-performance PCs. We captured the venue's neon atmosphere and gamer energy through real shoots.
Metsan Lighting®
Premium post design and reels for a lighting store
SMMProduct visualsReelsCarousels
Introduction
Client
Metsan Lighting
Release Date
2025
Role
SMM, post and carousel design, reels shooting and editing
Duration
3 months
Metsan is a store for chandeliers, wall lights and decorative lighting. Taking the brand's black-and-yellow logo as our starting point, we presented light through a premium visual language that glows in the dark.
Challenge & Approach
Lighting products look ordinary in photos. We needed to convey the atmosphere they create, along with their details and quality.
- Showing products within the atmosphere they create
- Presenting the range (chandeliers, wall lights, pendant lamps) in series
- Promoting the store's location and service
- Answering frequently asked questions
The Solution
We built a post system with black backgrounds, golden light and bold typography: “Rays dancing on the wall”, “Light that opens up the space”, “Elegance is in the details”. Carousels highlighted dimensions and details, and we created FAQ covers and store promo reels.
Key Features
- Premium product posts
- Carousel series (Disco ball, RT-50 pendant lamp)
- Store and venue reels
- FAQ and highlight cover design
Outcome
Metsan's feed is as consistent and premium as light itself: every post presents the product together with its atmosphere.
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